Scottevest posting about how their ad was rejected by an Airline magazine
The ad in question:
October 1, 2010 – We received word that Delta Sky rejected this ad based on the content. We offered to replace our successful headline, “The Most Stylish Way to Beat the System” with “Travel the World in Style & Leave Your Baggage Behind,” but our compromise was rejected.
It turns out that they didn't like the other message on the page, “SCOTTEVEST Travel Clothing Has Specialized Pockets to Help You Stay Organized & Avoid Extra Baggage Fees” - particularly the “Avoid Extra Baggage Fees.” As evidenced by the recent New York Times analysis of the airline industry, those baggage fees are what keeps them going.
When I was told that they rejected our compromise headline as well, I responded as follows in an email, "Frankly, if they object to the 'avoid the baggage fees' line, they need to stop charging baggage fees. I don't think we should change it. We have agreed to remove 'beat the system,' but will not change the sub-heading. The fact that airlines charge baggage fees is just that: A fact. We just help make it less painful."
This is cool. I don't understand why Delta wouldn't accept the ad. Great blog!
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